DRIVE TO REDUCE PLASTICS BY 30% NETS A. PERRY DIY WEEK AWARD NOMINATION



A multi-year programme to reduce plastic use across its full range of ‘Perry Packed’ products has put West Midlands-based A Perry in the running for a much sought-after trophy at the annual DIY Week Awards.


The DIY Week Awards, first hosted in 2011, is a nationwide competition recognising excellence from across the DIY, home improvement and garden sectors.

A. Perry, a fourth-generation family business which has produced a range of items from specialist ironmongery to manufacturing tools to specialist equestrian items for more than a century, is reducing its reliance on plastic as part of its ongoing “reduce, reuse, recycle and replace” eco initiative.

The award judges have now shortlisted the company in the Sustainability Initiative of the Year category in recognition of its mission to reduce the plastic in its packaging by at least 30 per cent by the end of 2022 amongst a raft of other Eco Initiatives pledged by the firm.

The Eco Initiative project incorporates all retail packaged, pre-packed products, which will affect the 400+ SKUs within the range, including existing ranges and those newly-launched to market. Furthermore, A. Perry aims to remove all non-recyclable plastic within its packaging to a 100 per cent recyclable alternatives, also by the end of this year.

So far, this has included removing plastic windows from boxed products, removing lamination on product tags, replacing plastic tapes and ties with paper alternatives and eliminating all nonessential plastic packaging within boxed and carton products. The firm has also created a dedicated section on their new web portal where stakeholders can learn more about the company’s eco initiative and follow the journey as it progresses. 

Steve Perry, Marketing Director for A. Perry said: “With over 400 products that this will directly affect, it is an incredibly ambitious target but with everything we have put in place, we believe that we shall be able to achieve this.

“We believe that becoming a truly environmentally conscious company is not about just one department, or a business owner setting big goals to show to the outside world something is being done, it’s about having a clear ‘Why’ and purpose, making incremental changes throughout the organisation and getting the buy-in from everyone. It’s about the culture of the company from our managing director right through to our invaluable warehouse packers.”

The DIY Week Awards judges are currently hard at work whittling down the shortlists of 13 categories, with the winners of each to be revealed at this year’s presentation luncheon taking place at the Tower Hotel in London on 20th May.

A. Perry is the market-leader and the UK’s largest supplier and manufacturer of hinges, ironmongery, chain and threaded bar to customers across the world. 

For further details, please visit www.perrytrade.co.uk